Brooklyn Perfection
We are a progressive Brooklyn based company that is constantly pushing the boundaries but stays true to our beliefs.
Having over a quarter of a century of experience in the apparel and garment world, we believe in doing things with the mentality of a single standard of excellence.
Product + Passion + People = Perfection
We, being avid cyclists ourselves from racing to recreation, have seen the good, the bad and the ugly of products.
We were sick of being taken advantage of by name brands whose only focus was their ROI. This is our passion project to do the right thing for a sport that has given us so much enjoyment.
For that WE owe.
We are NOT the cheapest, and don’t intend to be.
However, you will be getting the best product for the value bar none.
We have a Brooklyn ride or die mentality…99.999% doesn’t work for us.
We want it 100% or nothing.
Meet Eekhoorn (ˈāˌkôrn)
The squirrel mascot, who's name is Eekhoorn, which is Dutch for squirrel, and is pronounced "Acorn - ˈāˌkôrn" represents the brand perfectly. From the always reliable spectator in the parks of New York watching the early morning races and group rides, to the code name of our co-founder (grey squirrel), all the way to my grandfather who was constantly battling the scoiats. (Italian slang for squirrel) It is the truest representative of who we are.
The squirrel is esthetically and mentally a cyclist. Small arms, big legs, and a bushy tail that screams ego… Mentally, they are unassuming, lightning fast, and savoy enough to always get the nut.
Truly, our spirit animal.
Muffin or Croissant? Muffin
Coffee or Tea? Coffee (Black) low cal.
What is your favorite place to ride? Winter Zwift…it’s a game changer. Summer, the double park loop. That’s riding to do a lap at prospect shooting through NYC traffic and doing a lap of central park and back. Hitting both the Brooklyn and Manhattan bridges.
How long have you been racing? I started racing 17 years ago after multiple surgeries as a collegiate wrestler, a cyclist at the university asked me to try out for the cycling team after seeing my trying to cut weight on a stationary spin bike. I was coming off of surgery and wanted to stay somewhat in shape. I agreed to go to the tryout and from that point the rest is history. I’ve raced the NRC circuit of the US, National Track Championships, signed with a continental team over in Europe, and ridden against and with some of the biggest stars in our sport.